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Privacy Policy
ALTÆR

Last updated: October 2025

A legal disclaimer

1. Information We Collect

 

We may collect the following types of data:

 

  • Personal details: Name, address, phone number, email

  • Order information: Items purchased, order date, payment method

  • Technical data: IP address, device type, browser, operating system

  • Usage data: Pages visited, time spent on site, clicks and interactions

  • Communication data: Messages via forms or email

 

 

2. How We Collect Data

 

 

  • Directly from you when you place an order or contact us

  • Automatically through cookies and analytics tools (e.g., Google Analytics)

  • Through third-party providers we rely on to operate our business (e.g., Wix, Printify, payment services)

 

 

 

 

3. Why We Use Your Data

 

 

We process your personal data to:

 

  • Fulfil and deliver your orders

  • Provide customer support and respond to inquiries

  • Improve our website, products, and services

  • Send updates or marketing (only with your consent)

  • Meet legal and tax obligations

 

 

 

 

4. Sharing of Data

 

 

We only share data with trusted partners when necessary:

 

  • ASBX – manufacturing partner (we only share non-personalized production data, not customer details).

  • Wix – website hosting and e-commerce system

  • Wix Payments and/or Stripe – for secure payment processing

  • Shipping carriers (e.g., Swiss Post, DHL) – delivery

  • Google Analytics – anonymized usage tracking

 

 

We never sell or rent your personal information.

 

 

 

5. Cookies & Analytics

 

 

We use cookies to enhance your browsing experience and analyze site performance.

Google Analytics collects anonymous data such as device type, location, and time on page.

 

You can disable cookies anytime in your browser settings.

 

 

 

6. Data Retention

 

 

We retain data only as long as necessary to:

 

  • Process and deliver orders

  • Fulfil legal or tax obligations

  • Provide post-purchase support

 

 

Data that is no longer required is securely deleted.

 

 

 

7. Your Rights

 

 

Under the Swiss Data Protection Act (revDSG) and, if applicable, the GDPR, you have the right to:

 

  • Request access to your data

  • Ask for correction or deletion

  • Withdraw consent for data use

  • Restrict or object to processing

  • File a complaint with the Federal Data Protection and Information Commissioner (FDPIC)

 

 

To exercise your rights, contact us at info@altaerclothing.com.

 

 

 

10. International Data Transfers

 

 

Wix.com Ltd. stores data in data centers located in the EU, the USA, and Israel.
All transfers comply with adequacy decisions by the Swiss Federal Council and the European Commission.

 

 

 

11. Data Security

 

 

We use secure connections (SSL), encrypted transactions, and restricted data access to protect your information from loss, misuse, or unauthorized disclosure.

 

 

 

12. Changes to This Policy

 

 

We may update this Privacy Policy to reflect changes in our practices or in legal requirements.

The latest version is always available on our website.

 

 

 

Contact

Data Controller:
ALTÆR
📩 info@altaerclothing.com
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